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Introduction
Do Your Metrics Match Your Business
Tracking video views doesn’t end once a viewer presses play. For a view to matter, the viewer has to consume some meaningful amount of the video’s content. If your business goal is selling products, then you should be tracking engagement.
Are You Tracking The Proper Video Metric?
Tracking video metrics can often be confusing and very time consuming. The unique engagement score that you get from Brightcove helps you quickly make more efficient video marketing decisions.
Do Your Metrics Match Your Business Model
Video Producer
Animated
Educational
Engagement Score
Tracking video metrics can often be confusing and very time consuming. The unique engagement score that you get from Brightcove helps you quickly make more efficient video marketing decisions.
Introduction
Tracking video views doesn't end once a viewer presses play. For a view to matter, the viewer has to consume some meaningful amount of the video's content. If your business goal is selling products, then you should be tracking engagement.
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