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South by Southwest (SXSW) is one of the most beloved music, tech, and film festivals around. Learn how they extended their reach by streaming their content to viewers all around the world..

How SXSW Made Its Brand Better with Streaming

Overview

The SXSW Conference and Festivals encompass a number of experiences that take place every March in Austin, Texas. Its purpose is to help creative people achieve their goals.

Introduction

Better Content

The greatest challenge going into the 2022 festival was that every session was happening live. Every single session was created live, recorded, and then turned around for the apps’ on-demand library. In addition, SXSW had many different delivery platforms to produce for: Roku, Android TV, Fire TV, and Apple TV.

To increase their reach, SXSW decided to make their event both in person and virtual.. Putting their content on demand gave the community a way to experience new ideas that they would have otherwise missed at the event.

A Better Experience

It was important for SXSW to find a vendor that could get their event content both online and on set-top boxes in people’s homes. Previous vendors struggled to work with them because much of their technology was bespoke and because their event produced so much data. However, Brightcove was up to the challenge and committed to delivering the best experience. 

Better Growth

Video Producer

Video Director

Video Editor

Overview

SXSW Made Their Brand Better with Streaming

Video Producer

With the amount of content created everyday it can be difficult to get noticed. It's time to stand out from all the noise and unleash your inner media company.  Connect with your audience and build your business with a video-first strategy.

Video Editor

Introduction

The SXSW Conference and Festivals encompass a number of experiences that take place every March in Austin, Texas.  Its purpose is to help creative people achieve their goals. 

A Better Experience

To increase their reach, SXSW decided to make their event both in person and virtual. Putting their content on demand gave the community a way to experience new ideas that they may have otherwise missed at the event. 

Better Content

The greatest challenge going into the 2022 festival was that every session was happening live. Every single session was created live, recorded, and then turned around for the apps' on-demand library. In addition, SXSW had many different delivery platforms to produce for such as Roku, Android TV, Fire TV, and Apple TV.

Better Growth

It was important for SXSW to find a vendor that could get their event content both online and on set-top boxes in people's homes. Previous vendors struggled to work with them because much of their technology was bespoke and because their event produced so much data. However, Brightcove was up to the challenge and committed to delivering the best experience. 

Director

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