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Overview

How SXSW Grew with Streaming

South by Southwest (SXSW) is one of the most beloved music, tech, and film festivals in the world. This documentary looks back at how and why SXSW embraced streaming. That shift extended the reach of SXSW to new viewers around the world.

Introduction

SXSW is held annually in Austin, Texas, where the entire city revolves around the festival. It brings together leaders across music, film, and technology to share ideas, showcase work, and shape what’s next. The purpose: to help creative people achieve their goals.

A Better Experience

To expand the experience beyond the in-person event, SXSW made parts of the event available both physically and virtually. Live and on-demand content gave the community access to programming they may have otherwise missed.

Better Content

One of the challenges SXSW faced with streaming was that every session happened live. Each session was captured, recorded, and then turned around for the apps’ on-demand library. In addition, SXSW had multiple delivery platforms to produce for: Roku, Android TV, Fire TV, and Apple TV.

Better Growth

SXSW needed a vendor that could bring their event content online and onto set-top devices. Previous vendors struggled due to the bespoke nature of SXSW’s technology and the scale of data produced by the event. Brightcove was up to the challenge and committed to delivering a high-quality experience.

How SXSW Made Its Brand Better with Streaming

Video Producer

Video Director

Video Editor

Mini Documentary

Overview

South by Southwest (SXSW) is one of the most beloved music, tech, and film festivals in the world. This documentary looks back at how and why SXSW embraced streaming. That shift extended the reach of SXSW to new viewers around the world.

Introduction

SXSW is held annually in Austin, Texas, where the entire city revolves around the festival. It brings together leaders across music, film, and technology to share ideas, showcase work, and shape what’s next. The purpose: to help creative people achieve their goals.

A Better Experience

To expand the experience beyond the in-person event, SXSW made parts of the event available both physically and virtually. Live and on-demand content gave the community access to programming they may have otherwise missed.

Better Content

One of the challenges SXSW faced with streaming was that every session happened live. Each session was captured, recorded, and then turned around for the apps’ on-demand library. In addition, SXSW had multiple delivery platforms to produce for: Roku, Android TV, Fire TV, and Apple TV.

Better Growth

SXSW needed a vendor that could bring their event content online and onto set-top devices. Previous vendors struggled due to the bespoke nature of SXSW’s technology and the scale of data produced by the event. Brightcove was up to the challenge and committed to delivering a high-quality experience.

Social and Promo Content

Short-form video was created to tease and promote each segment of the SXSW story. Each piece was tailored for specific platforms to ensure strong performance. These cuts expanded reach across channels while driving traffic back to the full stories on the Brightcove website.

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